Skills-Based Hiring Campaign

It’s not often that large international corporation does a brand overhaul, especially a brand so thoughtfully executed as Randstad. While I was sad to see the bright, playful graphics of the original brand exit (case study here), it was interesting to play a small part of the brand transition and help launch the new brand vision for the Skills-Based Hiring Suite for the U.S. Branch. Key brand changes include a monochromatic color palette, people-centric imagery, and the introduction of tech illustrations either as stand-alone or for photographic emphasis. The outcome: design with more depth and layers, yet clean and sophisticated.

Digital Campaign: Digital Brochure + Series of Slicks
Copywriting: Ghost Partner