As a kid, I spent hours watching and drawing cartoons. So, when Mobile Labs asked me to refresh their Gigafox brand character, I pinched myself. Tasked to create scenes for their website as well as future projects, I approached the request strategically. Three sets of characters were created from a combination of custom and stock illustrations. Each set included office and lab attire, plus a range of body styles, expressions, and props that could be interchanged to provide flexibility. Additionally, a technical drawing of their Gigafox unit was also executed. Before the brand refresh launched, MobileLabs merged with another tech company and the refresh was canceled. Yet, the project got far enough along to see the process and vision.

Brand Refresh: Strategy + Mascot and Technical Illustrations