To announce their new waste collection provider, Waste Pro, the City of Canton requested a bilingual multimedia campaign. The challenge of this campaign was to fit a lot of information into a small space yet maintain readability. To differentiate the English and Spanish content, blocks of color were used. On the rack card, icons were utilized to visually show acceptable items for the City’s collection site and recycling centers.

Bilingual Multimedia Campaign: Postcard, Poster, Social Media, Rack Card