The owner of HLS Retirement Consulting, Heather Schreiber,  packs a bright, sharp punch verbally with her wit and intelligence. The aim of her logo was to embody this visually—in both color and shape—while also upholding femininity without being too “girly.”  In addition, the three points of the icon represent the three cornerstones upon which HLS was built. To publicly launch the brand, a simple website was created. The imagery selected was evocative of peace of mind—one of the financial goals in retirement—and visually hinted of Heather’s spiritually. To make the copy more digestible, icons were paired with short blurbs.

Brand Identity: Logo + Website